Color Bias

Color Bias

People make associations with color. For example, Red gets associated with fire. White, with purity. Black, with darkness, and so on.

Through our associations, we tend to make generalizations. For example, Black gets connected to something threatening. Red, to the fire of love. A White swan is seen as purer than a duck. A man wearing pink is seen as feminine.

However, not all cultures look at color in the same way. For example, some see Black as a spiritual color associated with going into darkness to find the light. Some see White as associated with death and bad luck.

Our associations are built through history, society, and culture. Our assumptions are based on the associations we make. Be aware of your color generalizations and how it might be blocking your vision.

How do you need to re-see the world?

Hi I’m Jamuna Burry.
365 DAYS is my personal practice of shipping words and images.

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Jamuna Burry

Exploring ideas on creativity through digital art.

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